Website Creation

A simple outline helps to define your goals

1. Planning

When creating a website there is a lot of preliminary footwork to be done and it’s a good idea to have a simple outline to help you decide how your site should be organized! Some of the many decisions we’ll guide you to include defining your goals such as:

  • deciding who your target market is
  • deciding how you want to use your site
  • deciding the types of pages you should include
  • deciding how you’d like to see the information assembled on the pages
  • deciding upon colour (if you have a preference), images & other page embellishing factors

Remember that the purpose of your site’s online presence is to offer information to your visitors about your company and its products and services. The more effectively levitra online planned and constructed, the more likely the site will match your requirements, resulting in better communication of your specific message to your site visitors and potential customers!

2. Development

In developing for the web, a site that downloads fast, is easy to navigate, is informative and has visual appeal, provides a much more enjoyable web experience than one where time is spent either waiting, or clicking around getting lost and frustrated. You don’t want your visitors to have to work too hard to find the information they’re seeking.

3. Design

Keep in mind SIMPLICITY & CLARITY…first impressions are critical!

We think it’s important to keep the design clean and simple. That way it’s easy to read and highly functional. Put another way, easy on the eyes and easy to find your way around!

Your home page should be welcoming and informative, but not cluttered – clutter is the enemy of good design. The home page should be a representation of the atmosphere of the entire site. An invitation to spend some time clicking through the pages.

In designing your site, there are many options we can use to make it uniquely yours and a reflection of your business. By using a variety of elements and features such as logos & trademarks (crucial for name recognition), layout, colour, fonts, links, images and graphics, we can customize every aspect of your site. All of these elements make an impact on the tone and the appeal it will have to your visitors.

Design elements that demonstrate clearly and quickly that you have a legitimate product or service that will solve your visitors’ immediate needs, will help to build confidence and trust in your company. Ultimately, you want your visitors to feel comfortable spending time on your site and you want to keep them coming back, but even more importantly, you want to invite them to take some sort of action including sharing your message and recommending your site to other potential customers!

Click here to view our a selection of the websites we’ve designed for our clients »

Website Promotion

Once your site is published, you’re ready for visitors!

Exposure is one of the most important elements in any business. Being on the net will allow potential clients access to you and the information you have to offer 24 hours a day, 7 days a week. What a great marketing tool – a low-cost investment to be used over and over again for years!

Just because you have a site, however, doesn’t mean that visitors will automatically show up! Traffic must be generated and driven to your website. A combination of traditional and web-related marketing strategies should be used to promote your site. Your website should support all your other marketing efforts – they work hand in hand!

Traditional Marketing

An excellent way to direct visitors to your site is to include your web address on all your business materials, from business cards to letterhead. You should also include your website address in all your traditional advertising and marketing materials from brochures and flyers to newspaper, magazine and yellow page ads. Don’t forget to include your web address on your company signs and vehicles!

Web-Related Marketing

Online marketing methods are an effective way to let the world know that you have a web presence. The internet community needs to know where to find you and search engines, web directories, links to, and particularly from, other related sites, and of course *blogs and *social media sites like Facebook, Twitter, Google+ and LinkedIn, will connect you with online visitors. The main objective is to drive potential clients to your site!

A *blog is an informal communications tool on your website that gets updated frequently, designed to engage readers. On pages within your website, your blog is a place to discuss your industry, your company and the needs of clients. Because the blog is updated frequently (the web loves fresh new content!), it can be used as a key tool to improve your results with the search engines.

*Social media is also an informal communications tool complementary to your website. Social media, like Facebook, Twitter, Google+ and LinkedIn, is actually more about marketing than sales. It allows customers and potential customers to share their opinions and reviews of products, services and businesses, and allows you to provide value-added information to customers and showcase your expertise, ultimately marketing your business.

It’s the “sharing” function that makes blogging and posting a social medium.

Read post “Wondering about Connecting with Customers through Social Media?”

Keep in mind, that as with any successful marketing program, it takes a lot of time, patience and commitment. Making your website and social media platforms effective and useful tools is no different. You have to build relationships with your visitors based on confidence and trust. You can begin with a solid website design and well-written content that reflects the true personality of your business!

“If you’re attacking your market from multiple positions and your competition isn’t,
you have all the advantage and it will show up in your increased success and income.”
– Jay Abraham

Looking for Mobile App Development?

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Customers can call your business with a single click.

Mobile technology is growing very quickly and is increasingly one of the more popular ways to search the internet. Smartphones, tablets and handheld devices are overtaking desktop screens in many places. If you want to connect with your customers fast, perhaps it’s time to invest in a customized mobile app! Learn more »

Domain Registration, Hosting & Account Set-up

For your website to be seen on the net you need three things:

  • a website – the layout of all the text, graphics, links & video
  • a domain name – your website’s “address”
  • a web host – provides the space where your site will “live”

In choosing your domain name, it’s a good idea to match it to your business name. A custom web address (www.yourbusinessname.com) makes it a lot easier for your site visitors to remember and find your site, and easier for you to promote it. Combined with matching e-mail (you@yourwebaddress.com), you can advertise with every e-mail you send!

Keeping your website online requires paying an annual domain name fee for your site name along with an additional fee to host your website online typically paid monthly.

In addition to creating your site, Simply Effective will arrange and manage all your set-up details from registering your custom web name and matching e-mail addresses, to securing space and publishing your site with your web host. If you need assistance with this aspect of setting up your web site, simply ask. We’d be happy to take care of the details for you!

To learn more, see Web Hosting Solutions »