WordPress is an Open Source Software System
WordPress was originally designed as just a blogging system, but has evolved to be used as full content management system (CMS), meaning that CMS is a development tool for building sites with a great set of flexible and easily modified features. Bottom line – WordPress allows the site owner to update and manage their website themselves!
WordPress Can Be Customized to Suit Your Unique Needs
The following are some terms associated with WordPress and sites designed using CMS. If you’re a customer who prefers to have more control over the maintenance of your site, by the time you’ve made a few back-end site adjustments, these terms will be completely familiar!
To expand the core functionality of WordPress, thousands of WordPress plugins* and widgets* are available making your website design and usability possibilities nearly limitless!
*Plugins are extensions that add additional functions and features to the basic WordPress software so that each site owner can tailor their website to their specific needs. These are what turn the blog platform into a full content management system.
Plugins can be installed using the WordPress plugin installer and are managed through the WordPress administration section of the site.
*“Widget” areas, where you can add plugins to your sidebar content, are designed to provide a simple way to arrange various elements such as text of your choosing, links to the latest articles, or even a calendar of upcoming events. It’s like a mini-program or piece of software that adds functionality to a website.
WordPress Design Elements
You can choose from any colour scheme you want. It’s entirely up to you! It can be your company colours, your favourite colours, or something completely different.
This is the section behind the main body that contains your site information. It can be a solid colour with or without treatment, or an image. A good example is a background of solid colour with a gradient treatment, stripes or polka dots or even a content-related graphic.
Every WordPress site needs a header.This is the space at the top of your site that contains your website title, typically your company name and logo (if you have one). It can be customized just for you with images, fonts, colours, treatments and more.
Dynamic Page Generation
WordPress uses templates to generate the pages dynamically and lets you create pages (stand alone content) and posts (time-driven content) to develop the content of your website.
Every installation of WordPress comes with a file editor you can use to edit your pages right in your browser without having to worry about downloading and uploading the files in order to edit them. With just a click your new pages and/or changes are published to the net!
Navigation Made Simple
You’ll need some type of menu to help visitors navigate your site. A key reason that WordPress works well as a content management system is because it makes creating site navigation menus simple and it manages and updates the navigation for you. As you add pages to your site, they’re also added to your site’s navigation menu.
CSS stands for Cascading Style Sheets. It allows you to store style presentation information (like colours and layout) providing precision control of your website layout and making your pages faster and easier to update and more appealing. It’s as easy as working in Word!
Sidebars break up your information and can provide secondary site navigation. You can have one sidebar or two. They can be on the right or left, or even one on each side of the main page content. In WordPress the sidebar typically includes pages, categories, archives, space to advertise and more. The sidebar can be customized to suit your needs with the use of colours, fonts, images and width adjustments to name a few. How you lay out your page is up to you!
You can upload pictures or files and link to them or display them in your articles. You have the option of creating thumbnails of pictures when you upload them.
Social Media Widgets
Facebook, Twitter, LinkedIn
Incorporating social media into your website allows you to connect with your readers and customers with the goal of increasing your exposure! Enable your visitors to easily recommend your website, and you automatically make it accessible to an even larger target audience.
Turn your website into a key source of information. Provide your site visitors with current news on the topics of your choice by integrating an RSS feed into your website – updates are delivered automatically.
WordPress has a functional built-in search tool, which allows visitors to your site to search for terms they are interested in.
Your site visitors will be able to easily find you with Google Maps!
This section is located at the bottom of your site. It is similar to the header, but usually smaller and simpler. The footer usually contains contact or copyright information. It can be customized with color, images and fonts.
Search Engine Optimization (SEO)
WordPress comes ready to embrace search engines. Its features and functions guide a search engine through the pages, posts and categories to help the search engine crawl your site from page to page and gather the information it needs to include your site within its database.
Good navigational links to the various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.
While moving through your site a search engine gathers content and information by evaluating the words, giving credit to certain words and combinations of words. Words found within your pages are compared to words found within your links and titles.
Content however, is still king when it comes to search engines! The words, the content, the material in your site that explains, shares, informs and educates your site visitors is the content search engines digest.
To learn about WordPress open source platform in a lot more detail, go to WordPress.org »
Site Updating & Maintenance
With minimal instruction for WordPress management and plugin/widget installation, you’ll be updating your site content in no time!
In our portfolio gallery you’ll see diverse examples that showcase our work and demonstrate that a WordPress site can work well for businesses of all types.
If you’re ready to build your WordPress powered site, give us a call. We look forward to helping you bring your website vision to life!
“Reach high, for stars lie hidden in your soul.
Dream deep, for every dream precedes the goal.”
- Ralph Vaull Starrs