Here at Simply Effective we specialize in WordPress installation/customization. WordPress is actually already technically quite a good platform for SEO and comes ready to embrace search engines. Its features and functions guide a search engine through the pages, posts and categories to help the search engine crawl your site from page to page and gather the information it needs to include your site within its database. That said, it doesn’t mean you can’t improve it further with a few tweaks here and there!
Content is still king when it comes to search engines! The words, the content, the material in your site that explains, shares, informs and educates your site visitors is the content search engines digest. While moving through your site a search engine gathers content and information by evaluating the words, giving credit to certain words and combinations of words. Words found within your pages are compared to words found within your links and titles. Good navigational links to the various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.
Search Engine Optimization (SEO) can still be a little daunting with all it’s rules that change periodically. The article, 16 SEO FAQs We Still Struggle to Understand, is a great overview to help us understand how to make a few basic improvements to this important aspect of our websites.