Visually pleasing is one of the first impressions your website has on its visitors.

One of the biggest trends in web design currently is the use of amazing large, even over-sized, high quality, high resolution images on the home page (or at the top of any web page for that matter) to draw visitors into the page. Inspirational images focus visitors attention on the feel & message of the site.

You see this design style on websites everywhere these days!

When used at the top of a page or as a background, this is often referred to as a hero header or a product hero shot. Hero headers can be used in a variety of ways, such as a header image, a header image with text, an image slider, a fixed image, an animation or a video.

This style of design uses images in lieu of white space, often relying on a minimal amount of text, minimal colour choices and simple typography. Most of the design elements rest on top of the image. Unique photos, (not stock photography which is often overused), are selected so that the text and navigation fit in a specific position on the screen to keep the focus on the image and the emotion it elicits – consciously or subconsciously.

This trend – over-sized impactful photography – that has been emerging this past year is one of the hottest web design trends currently and is here to stay throughout 2015.

If you’d like to have your site designed, or have an existing site updated, incorporating this visually appealing trend, give us a shout! We’d be happy to create a couple of no-obligation design proposals for you to consider.

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