You’re likely aware that video is widely used in today’s web design and social media platforms. Video is used for everything to inform and entertain us. We love to watch and pass video along since it’s so easy to share.

Businesses are getting in on the action too, publishing Animated Explainer Videos that cover just about any topic imaginable. It already has a great presence and will only continue to gain popularity as more and more visitors demand it. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.

Here’s an example of how one of our client’s, Jencor Mortgage, used Animated Explainer Video to grab attention on their website, blog and social media platforms.

Jencor Mortgage

Animated Explainer Video Production Basics

When creating an Explainer video it’s important to:

  1.  Have a solid script to tell your story otherwise your video won’t connect with your target audience.
  2.  Have high-quality voice-over narration to match your visual story; each piece of the animation will
    be matched to the voice-over recording.
  3.  Select and assemble all the animation parts to bring your video to life.
  4.  Add the perfect music track to give your video some texture.

We’ll meet with you to discover your company’s objectives for your video project. Together we’ll develop your storyboard and script, provide voice-over audio, assemble all the individual animated pieces, and add the perfect music selection to enhance your high-quality video.

You too, can inform and captivate your visitors with creative, high-quality business video production. If you have questions or would like to learn more about the video production process, give us a call at 403-257-7047.

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