The Five Elements of Multimedia
Multimedia fall into one of five main categories and use varied techniques for digital formatting. One or any combination of this content can be used to enhance your website or social media platform. Here’s an overview of each of the multimedia elements:
As a multimedia option, text can easily be overlooked, but it is still the most fundamental element and most effective way to communicate in multimedia. Text is used as headlines, subtitles, and slogans. It’s purpose is to express specific information or reinforce information in other media. It involves the use of text types, sizes, colours and background colour. For example, you can choose the font and it’s size and colour to set a tone or project an image, or you can choose the mood you want to evoke with background colour. Text can make the intended message you want to convey through multimedia more understandable, it can be used as an alternative in case a digital image is not available in a visitor’s browser, and other media or related information can be accessed by clicking on text links. Text options in multimedia are limitless!
Graphics are an important part of multimedia because humans are visually oriented. Images including photographs, illustrations, drawings, clip art, icons or any other non-text elements on a website or in social media are an example of graphics. There is no movement in these types of pictures. Still/static pictures typically accompany text to illustrate the point or ideas the text makes. Photos in a multimedia application go beyond using them just as decoration. In a multimedia context graphics may consist of slide shows or galleries that a website or social media visitor can view. They may have clickability that leads the viewer to another element, such as audio or video. Graphics appear in many multimedia applications providing communication through attractive visual affects.
Animated elements are common multimedia applications. Animation is a series of images put together to give the effect of movement. In multimedia, 2D and 3D digital animation is used. Movement, rather than just viewing a still image, is especially useful for illustrating concepts that involve movement. Animation is used to add visual interest or bring attention to important information or links. It can illustrate how things work or present information in entertaining ways. Animation can also include interactive effects allowing visitors to engage with the animation action using their mouse and keyboard. Animation is a dynamic and media-rich content that stays within one container on a page – a very powerful form of communication.
Sound can enhance your website design and social media platforms. It is a multimedia application
that uses dialogue, recorded narration, music and sound effects. These are called the audio or sound
elements. When used in moderation, adding multimedia such as sound to your presentation can be
a great way to catch and focus the visitor’s attention, to deliver information to visitors, and to help
reinforce the visitor’s comprehension of the information presented. For example, narration can be
used to describe what is being seen in an animation clip enhancing the understanding of what the
clip is all about. Featuring related music and special sound effects are also very effective multimedia
applications that can add to the visitor’s experience.
Video is a visual multimedia application that combines a sequence of images to form moving pictures and sound. Video can have an impact on websites and on social media platforms in a very unique and powerful way. You can inform the world that your company exists, spread the word about your company, grab attention to show your visitors how to do something, showcase a new product, build brand awareness, or even promote an upcoming event. You name it, you can do it with video!
Video on websites, and especially on social media platforms, already has a great presence and will only continue to gain popularity as more and more visitors demand it. Social media sites like Facebook, Twitter and LinkedIn all provide video integration capabilities which allow marketers to share relevant videos on these platforms. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.
View samples of multimedia work we’ve created and produced for various clients.
If you’re ready to consider enhancing your website or social media platforms with any one, or a combination of these multimedia applications, get in touch! There are many opportunities to re-purpose content using multimedia – a great marketing tactic, don’t you think?!