As far as SEO goes WordPress features and functions guide a search engine through the pages, posts and categories to help the search engine crawl your site from page to page and gather the information it needs to include your site within its database.

Good navigational links to the various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

While moving through your site a search engine gathers content and information by evaluating the words, giving credit to certain words and combinations of words. Words found within your pages are compared to words found within your links and titles.

The words, the content, the material in your site that explains, shares, informs and educates your site visitors is the content search engines digest.

So remember…content is still king when it comes to search engines!

Read the article below for further assurance ; )

www.searchmarketingstandard.com/good-seo-requires-good-content

We hope that 2012 will be an exciting, joyous, healthy, prosperous, and successful year for you. Whatever your web needs, let us know how we can be of service…we look forward to exceeding your expectations!

To all our existing clients, we know you have many choices in doing business so thank you for choosing us. We look forward to working with you again soon!

Many of our clients have requested their website graphics, navigation menus and page content simply be transferred to the WordPress CMS system. The CMS system provides a modern design appearance with advanced functionality.

Due to all these requests, we’ve put together a value-packed package offering a layout option that retains the flavour of your existing site, but with the opportunity to refresh/update your site content. It is a tailor-made site over which you have full control. Armed with training via an instructional tutorial, you add all new content, then maintain it and make any necessary changes and updates whenever needed. No more waiting for your “web person” to fit you into their queue!!

Not only that, every installation of WordPress comes with a file editor you can use to edit your pages right in your browser without having to worry about downloading and uploading the files in order to edit them. With just a click your new pages and/or changes are published to the net!

When you do your own site maintenance, the only continuing expense is for hosting service and domain name registration.

Website transfers/set-up for up to 10 pages » $1,200 + GST

For a brief overview about WordPress click here. If you still need additional information about how to get your website transfer under way, don’t hesitate to get in touch. We’d be happy to answer all your questions!

Once you make the decision to convert to WordPress, with minimal instruction you’ll be updating your site content in no time!

How is it that some folks can do such underhanded things leaving a stain on the industry?

We were recently approached to create a website for a company who has experienced some very bad luck with some “shady” individual(s) in our industry. After going through the time consuming process of relationship building and discussing strategy and direction for their website development, our client was certain he had selected the “web design company” who could get the job done. After all, they had promised they could make their new client’s vision come to life!

Sadly, after this company (or more likely, one individual) had secured the required deposit to begin the web project, they were never heard from again. Our client was left in the dust with nothing but a registered domain name! Who does this?

We have worked with clients all across North America and some. Mostly anonymously, online via email and phone calls. Isn’t this the way of the world? An understanding that a contract is a contract, despite the fact that we may never meet face to face. What ever happened to the “gentleman’s handshake”? Honouring “your word”?

These individuals leave such a dark mark on our industry. How does one put faith and trust in the next company they seek to do the job? Fortunately, after a decade in the web design business, this situation isn’t pervasive, but sporadic. I guess no different really, than how this behaviour applies across the board in all business/walks of life.

Shame on whoever adopts this immoral work ethic however. Unfortunately for them, karma does not discriminate…actions bring upon ourselves inevitable results. It’s just the good ol’ law of the Universe that what you put out there eventually returns to you. Honestly, why not make it something great?

Our most recent facelift involved revamping our client’s website to coordinate with their modified product packaging.

Real Rides becomes Cycle 180! The client’s goal in revamp­ing the over­all web­site look and the redesign of their prod­uct pack­ag­ing was sim­ply to dif­fer­en­ti­ate the actual prod­uct mix being offered. That said, it never hurts to freshen up a site that’s been around for awhile! The key is to ensure that the core message being communicated, especially if successful, remains in tact.

At Simply Effective our goal, as always, was to keep the site simple and clean — good design, functionality, easy to navigate, and easy to understand. The strategy provided a new, bold, fresh look.

Check it out:

We just completed a website revision for a previous client, Metropolis Developments. The request was to replace their outdated html site with an updated presence in WordPress, so that they are free to manage their own website content as time and inclination permits.

Click the thumbnail to view the live site. You’ll see that, even though WordPress began as a blogging platform, these days any website can be developed with static pages to look just like a site vs. a blog. WordPress websites work well for businesses of all types.

If you have an old site that you’d like to transform give us a call. We’d love to put our expertise to work for you and bring any vision you might have to life!

Finally some decent summer-like weather has arrived in Calgary. It’s certainly been a while!

At Simply Effective, the summer months bring all sorts of website maintenance projects, clients trying to catch up on site changes intended for the spring that somehow got put on the back burner, and others trying to get a jump-start on projects budgeted for the fall. While we will be away for a couple of weeks in July and August, we’ll still be answering email and working on-the-fly (laptop in hand!!)

If you’re thinking of doing some site tweaking or even converting your site to a WordPress powered platform over the summer, give us a call at 403-257-7047 or send us an email.

We’d be happy to don our creative summer hats to help you get your website project up to speed!

A big thank you to all our new and repeat clients for your business in the first half of 2011.  We look forward to doing more business in the second half of the year. Until then, we hope everyone enjoys the wonderful weather and has a safe and eventful summer!

New next spring, Simply Effective will be offering a series of free WordPress instructional videos. These videos will outline the basic how-to’s and management of WordPress, as well as, plugin/widget installation and much more. Each tutorial can be used for reference and viewed as often as needed. With a little practice you’ll be updating your own site content in no time!

Tutorial Preview »

Check back in the spring…

In the past 12 months we’ve had numerous requests from small business owners to have their websites designed/redesigned in WordPress, as a Content Management System (CMS). We’ve found that WordPress is the perfect software tool to meet our clients’ requests to make it easier for them to organize and update their own website content while keeping site management and maintenance more affordable.

On that note, it just made good sense to update our own site using the WordPress platform! It’s an ongoing process so please continue to check back as we plan to provide more in-depth information about WordPress as an open source blog software package and how it works exceptionally well as a content management system. Learn more »

If you’d like to discover how we can create a site powered by WordPress for your business, please feel free to contact us at your convenience. We’d love to explore ideas with you!