EarthDay16Earth Day is a day that is intended to inspire awareness and appreciation for the Earth’s natural environment.

It is an annual event, celebrated on April 22, on which events are held worldwide to demonstrate support for environmental protection.

Earth Day was first celebrated in 1970, and is now coordinated globally by the Earth Day Network, and celebrated in more than 192 countries each year.

Visit Earth Day Canada:

Check out this article by Cara McGoogan (The Telegraph) and the Google Doodle Earth Day 2016 video.

Earth Day 2016: Five Inspiring Facts and How to do Your Bit

In today’s highly visual world, high quality video and photographs are the perfect medium for engaging your audience.

The Phantom 3 Advanced drone produces stunning videography and photography from a completely different perspective.

We can capture some of the most breathtaking photography and videos fit for the big screen, with crisp images, beautiful resolution and vivid colours.

We can capture epic aerial video over long distances in real time. You will experience what it is like to be above the world without ever leaving the ground, a bird’s eye view of everything your camera sees as it flies.

The drone’s gimbal helps in stabilizing the aircraft which prevents shaky photos streaming to you in HD view with absolute clarity, enabling you to get that perfect shot.

The Phantom 3 Advance is completely under our control from takeoff to landing, responding to commands while automatically handling the most complex aspects of safe, stable flight.

Whether shooting promo and marketing videos, outdoor training sessions, and athletic races, or examining rooftop damage, helping real estate agents with aerial photography and video tours, this new technology will bring your imagination to life.

The sky’s the limit! Call 403-257-7047 to discuss your company’s next marketing project!

If you’re entertaining the idea of having a web presence, good on ya! It’s never too late. That said, the pre-planning stage can be a fairly daunting task, especially if your website knowledge and how websites work is minimal. While some clients are completely web-savvy and know exactly what they want to achieve, others are a little intimidated and need guidance through the process from start to finish. That’s where we can help!

Here’s a simple list to help organize, outline and define your goals:

1. You’ll have to choose a domain name for your website. This is your website’s address on the net and is an important part of your site’s identity. In choosing your domain name it should reflect your business, be available (you can check availability by typing “choose a domain name” into Google search), be short and easy to type, have keywords pertinent to your business, and, be memorable.

2. You”ll have to decide what you want to achieve with your website. To determine the purpose of your site you’ll have to decide what it is you’d like your site to do and how you’d like to use it. For example, What is the nature of your business? Who is your target market? Do you want to make sales? Share information about your company and its products and services? Have existing/potential clients contact you with inquiries, bookings? Reach/share with clients through social media? All of these things will dictate the general design and layout of your site.

3. You’ll have to create a list of all the headings of the sections you want your website to have and either have information available or content written about each section. Typically these will be the main navigation tabs for your site. In addition, pull together any materials that you feel may be useful for your site such as promotional brochures, marketing material, logo(s), images, and video, as all of this content will help in the layout and construction of your site.

4. Make a list of at least a few of your favourite websites and make some notes for your site designer about what appeals to you about these sites. This gives the designer an idea of your design style and tastes and a basic place to begin constructing your site. Things to include in your list would be layout preferences, graphics, navigation, colours and font choices, to name a few.

Yes, there is a lot of preliminary footwork to be done and the above list only outlines the basics, but don’t let the website planning process overwhelm you. If you have any questions about your web presence or would like to speak with someone to discuss your ideas, contact Simply Effective today at 403-257-7047.

A wonderful and most beautiful celebration of spring and rebirth.

Social media is an important part of your brand. It reflects not only what your business is, but also who you are as the business owner. Facebook, Google+, Twitter, Instagram and all the other social outlets have a huge reach and it’s important to know the proper etiquette for these platforms. The last thing you want to do is inadvertently damage your reputation as a reputable business.

Your business posts should be just that. Business!

Your social media should offer content that is informative and innovative and that relates to your business and your industry, not based on your own personal interests. Visitors will return to your media pages and website when you have relevant quality content. In fact, Google has always stressed that pertinent content is King!

Creating content is always a challenge but finding new angles and ideas and writing well-written posts is what will differentiate you from your competition, help you gain an audience with existing and potential customers, and will feed the ever-important search engines.

As a business owner you likely don’t have infinite amounts of time for generating social media posts. BUT, using an automated service to pump out generic content about you or your company isn’t really the ideal solution. Develop your social media networks with someone you can feel comfortable with and who can write effectively for your business.

To learn more, contact Simply Effective. We’ll help you:

  • decide the social platforms that will work best for your business – there’s no point in spreading yourself too thin!
  • build awareness and increase your exposure
  • promote your products and / or services
  • share your ideas with a larger and more diverse audience

Call 403-257-7047 today!

Daylight Savings Time is coming up this weekend so get ready to spring forward!

Daylight Savings Time is a way of making better use of the daylight in the evenings by setting the clocks forward one hour during the longer days of summer.

At 2 a.m. on Sunday March 13 our clocks are readjusted forward by an hour.

This adjustment will take place automatically on smartphones, computers and tablets, but for those still living with non-automated devices on your wrists or shelves you will have to manually upgrade the time to stay current.

Sorry to say we’ll lose an hour of sleep because of the change, but it also means we’re one hour closer to spring…ahhhhh.

Simply Effective is enjoying shorter hours for a couple of weeks in March.

We’re on vacation from February 29 – March 16 inclusive. We will be resuming regular business hours March 17.

That said, don’t hesitate to contact us if you have questions about an upcoming web project, would like some advice about social media, setting up a mobile phone app, or if you just simply need some information. We’ll be checking in daily and are glad to help! Please call the office at 403-257-7047 and leave a message or email and we’ll get back to you as soon as possible.

Here at Simply Effective we always have a number of websites – brand new, re-designs – updates – in the works. We would like to share the initial version of a website re-design we’re doing for one of our clients, Peach City Runners.

Peach City Runners is a specialty shop and source for all athletes’ walking, running, triathlon, and Nordic ski needs including footwear, apparel, equipment and community involvement. Due to a change in management and a streamlining of the shop’s focus, their website required an update reflecting these changes. We are honoured to help jump-start the new endeavour by building their new website. Thanks PCR!

Here’s a peek at the design concept! Please drop by again soon and check our Portfolio page for a link out to the finished product.

WordPress websites work well for businesses of all types. At Simply Effective our goal, as always, is to keep the site simple and clean — good design and functionality, easy to navigate, and easy to understand.

Whether you’re interested in a brand new site, or if you already have one but are exploring the advantages of a website overhaul with a few key updates, or even a complete re-design, we can help! Give us a call at 403-257-7047. We’d love to put our expertise to work for you and bring any vision you might have to life!

Calgary Home & Garden Show Returns

Mark your calendars for the 2016 Calgary Home + Garden Show.

Canada’s most talented designers, gardeners and home improvement specialists offer their latest advice. Hundreds of exhibitors, retailers and industry experts, will showcase products and provide valuable tips on anything and everything pertaining to home improvement, design, eco-friendly recreation, organization and renovation. It’s definitely an event for people who love to renovate and refresh their homes and garden areas.

On the Home + Garden Stage celebrity guest speakers Carson Arthur, star of HGTV’s brand-new series Home to Win (presented by Kool 101.5), Andre Chevigny, star of HGTV’s Timber Kings, and lifestyle expert Leigh-Ann Allaire Perrault (presented by Rust-Oleum) and a line-up of local favourites will be featured and ready to share a wealth of knowledge, experience and inspirational ideas.

Real Advice. Real Inspiration. Real Experts.

Don’t miss out! The Calgary Home & Garden Show is your most trusted resource for every home enhancement project, inside & out.


Family Day is a day to take part in activities aimed at the whole family.

There are plenty of fun things to do with your family right here in Calgary for the Family Day holiday Monday February 15th. There is no shortage of activities downtown or in the burbs for people to explore.

If you love the outdoors, consider a day on the slopes or a skate on the pond, an afternoon at the zoo or on the pathways, to name a few.

Or maybe you prefer the indoors and that’s OK too! There are tons of things from which to choose. You could play board games at home, catch a movie, walk the mall, enjoy a concert, or even have a blast learning at the Science Centre.

For those who just love to kick back you could share a chat over a special coffee, or enjoy a leisurely meal at your favourite hangout. Whatever you do, celebrate in style…

Make your Family Day long weekend fun, full of belly laughter, amazing and memorable. After all, that’s why this one’s dedicated to families everywhere…

Simply Effective wishes everyone a safe & enjoyable Family Day Holiday.