Thank you & Happy Father’s day to all you remarkable Dads, Step-Dads, Big Brothers
& positive role models…Sunday June 19th – a special day to celebrate YOU!


“Believe in your potential even if you haven’t seen the results.”
~ Gaby Natale

“The 2015 CIRA Internet Factbook reported that Canadian small businesses were still lagging in their adoption of Internet technology and that over 40 percent of Canadian small businesses still did not have a website.”

Despite all the new social media platforms a website is still a key asset for the following reasons:

  • Building relationships with your customers in a competitive market is critical. A website will help your site visitors learn all about you which will help build confidence and trust.
  • A website can convey all the key information you’d like to share about your company’s product and services, and can even explain, share, inform and educate your potential and existing clients.
  • Exposure is one of the most important elements in any business. Being on the net will allow potential clients access to you and the information you have to offer 24 hours a day, 7 days a week.

Whatever your business objectives – the simple fact that you have a website conveys that you’re a business who’s connected to the world!

If you’ve been considering a website for years, but for one reason or another just haven’t gotten around to it, don’t despair! It’s not too late. Websites will still be around for a long while yet. We’ve helped many small to medium-sized business owners reluctant to take the plunge!

Let us help you get your site online today.

Call 403-257-7047.

Video can have an impact on websites and on social media platforms in a very unique and powerful way. You can inform the world that your company exists, spread the word about your company, grab attention to show your visitors how to do something, showcase a new product, build brand awareness, or even promote an upcoming event. You name it, you can do it with video!

Video on websites, and especially on social media platforms, already has a great presence and will only continue to gain popularity as more and more visitors demand it. Social media sites like Facebook, Twitter and Google+ all provide video integration capabilities which allow marketers to share relevant videos on these platforms. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.

There’s an unlimited number of opportunities to create new or re-purpose existing marketing content using video – a great marketing tactic, don’t you think?!

We can help you create a customized video marketing piece for your specific business. Here’s a sample of an on-site video with voice-over that we created for one of our clients, Shake Experts Inc.

If you’re ready to consider video creation for your website or social media platforms, get in touch! We’d love to hear your ideas.

Here at Simply Effective we always have a number of websites on the go – brand new – re-designs – updates. We would like to share the initial version of a website design we’re doing for one of our current clients, CCRentals.

CCRentals is a small Calgary classic car rental business committed to providing exceptional experiences for all their customers. Whatever that special life event, they want to help make that day extraordinary. Anything from engagement photos, weddings and anniversaries, to birthdays, graduation ceremonies, high school reunions, or even just a personalized city tour in style. Whatever the occasion, they do the driving, you do the celebrating!

CCRentals is passionate about providing unique experiences at affordable prices for that special occasion and requested a small informational site to promote their new business. Together, CCRentals and Simply Effective created a website to match their vision to reflect the nature of their business, as well as provide a means of sharing news and updates with their social community. We are honoured to help jump-start their new endeavour by building their website. Thanks CCRentals!

Here’s a peek at the design concept:

CCRentals, Calgary, AB
Whether you’re interested in a brand new site, or if you already have one but are exploring the advantages of a website overhaul with a few key
updates, or even a complete re-design, we can help! Ready to go to work? We’d love to hear from you. Get in touch at 403-257-7047.

When it comes to marketing your business online everything that you do. with respect to website and social media. should be purposeful.

Nick Usborne, one of our most respected experts on writing for the web, recently wrote an article about creating great content. Nick states that millions of new pieces of content are uploaded each day, often with little thought about its actual impact.

“Over 60 hours of video are uploaded to YouTube every MINUTE. On Facebook 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded – every MINUTE. Meanwhile, over 2 million new blog posts are published every single day. The trouble is, most of that content is created blindly, with no real plan or purpose.”

Nick contends that content creation for business “without a plan or any clearly defined purpose” is not the most professional or optimal approach. For seven good reasons to optimize your content, read Nick’s article in its entirety here: Seven Good Reasons to Optimize Your Online Content

“Web design is like fashion…just because you can put orange, blue, pink and purple together doesn’t mean you should.” 
~ Lauren Brunn

If you have an idea or concept for your website and need help pulling it all together, feel free to contact us. We’d be delighted to work with you to make your vision a reality…Call 403-257-7047 NOW!

EarthDay16Earth Day is a day that is intended to inspire awareness and appreciation for the Earth’s natural environment.

It is an annual event, celebrated on April 22, on which events are held worldwide to demonstrate support for environmental protection.

Earth Day was first celebrated in 1970, and is now coordinated globally by the Earth Day Network, and celebrated in more than 192 countries each year.

Visit Earth Day Canada:

Check out this article by Cara McGoogan (The Telegraph) and the Google Doodle Earth Day 2016 video.

Earth Day 2016: Five Inspiring Facts and How to do Your Bit

In today’s highly visual world, high quality video and photographs are the perfect medium for engaging your audience.

The Phantom 3 Advanced drone produces stunning videography and photography from a completely different perspective.

We can capture some of the most breathtaking photography and videos fit for the big screen, with crisp images, beautiful resolution and vivid colours.

We can capture epic aerial video over long distances in real time. You will experience what it is like to be above the world without ever leaving the ground, a bird’s eye view of everything your camera sees as it flies.

The drone’s gimbal helps in stabilizing the aircraft which prevents shaky photos streaming to you in HD view with absolute clarity, enabling you to get that perfect shot.

The Phantom 3 Advance is completely under our control from takeoff to landing, responding to commands while automatically handling the most complex aspects of safe, stable flight.

Whether shooting promo and marketing videos, outdoor training sessions, and athletic races, or examining rooftop damage, helping real estate agents with aerial photography and video tours, this new technology will bring your imagination to life.

The sky’s the limit! Call 403-257-7047 to discuss your company’s next marketing project!