If you’re entertaining the idea of having a web presence, good on ya! It’s never too late. That said, the pre-planning stage can be a fairly daunting task, especially if your website knowledge and how websites work is minimal. While some clients are completely web-savvy and know exactly what they want to achieve, others are a little intimidated and need guidance through the process from start to finish. That’s where we can help!
Here’s a simple list to help organize, outline and define your goals:
1. You’ll have to choose a domain name for your website. This is your website’s address on the net and is an important part of your site’s identity. In choosing your domain name it should reflect your business, be available (you can check availability by typing “choose a domain name” into Google search), be short and easy to type, have keywords pertinent to your business, and, be memorable.
2. You”ll have to decide what you want to achieve with your website. To determine the purpose of your site you’ll have to decide what it is you’d like your site to do and how you’d like to use it. For example, What is the nature of your business? Who is your target market? Do you want to make sales? Share information about your company and its products and services? Have existing/potential clients contact you with inquiries, bookings? Reach/share with clients through social media? All of these things will dictate the general design and layout of your site.
3. You’ll have to create a list of all the headings of the sections you want your website to have and either have information available or content written about each section. Typically these will be the main navigation tabs for your site. In addition, pull together any materials that you feel may be useful for your site such as promotional brochures, marketing material, logo(s), images, and video, as all of this content will help in the layout and construction of your site.
4. Make a list of at least a few of your favourite websites and make some notes for your site designer about what appeals to you about these sites. This gives the designer an idea of your design style and tastes and a basic place to begin constructing your site. Things to include in your list would be layout preferences, graphics, navigation, colours and font choices, to name a few.
Yes, there is a lot of preliminary footwork to be done and the above list only outlines the basics, but don’t let the website planning process overwhelm you. If you have any questions about your web presence or would like to speak with someone to discuss your ideas, contact Simply Effective today at 403-257-7047.