Yes, in today’s business environment of online marketing, if you have a business, you really should have a website. Period. A website is not only a way of reaching more potential customers, but it will help your business gain credibility by virtue of being traceable and accessible over the Internet.

Here at Simply Effective we’re currently in the process of doing a website re-design for our client, Bergh Tatomir & Associates.

It never hurts to freshen up a site that’s been around for awhile! The key is to ensure that the core message being communicated, especially if successful, remains in tact. Together, along with our client, we are creating a website that speaks specifically to their target audience…a bold, new, fresh look…one that stands out from the rest.

Our client requested that their site be easy to navigate, quick and functional, and ready to launch within several weeks. To see the finished product, view the site at

Get in touch if you’re thinking about a website for your business or giving your existing site a facelift. Call 403-257-7047. We’d be happy to answer any questions or discuss any design ideas you might have.

Website trends come and go just like any other trends. It can be hard to stay on top of the ever-changing trends and developments. Our philosophy is to create uncluttered, minimalist-styled site designs that are current, but with no over-the-top use of trends. Simple, effective sites are all about streamlining design.

Read 8 Outdated Web Design Trends to Kick to the Curb for some of the latest web design trends that are on their way out!

8 Outdated Web Design Trends to Kick to the Curb

“Growing your career or a business is an evolution — not a revolution.”  – Ryan Alovis

Happy Spring!

Simply Effective will be enjoying shorter hours for the next week.

We’re away from the office from March 21 – March 30 inclusive. We will be resuming regular business hours Monday April 3.

That said, don’t hesitate to contact us if you have questions about an upcoming web project, would like some advice about social media, setting up a mobile phone app, or if you just simply need some information. We’ll be checking in daily and are glad to help! Please call the office at 403-257-7047 and leave a message or email and we’ll get back to you as soon as possible.

“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”
–Johann Wolfgang von Goethe

Colour psychology is the science of how colour affects human behaviour and how it can have a powerful psychological impact on people’s decisions. For the next couple of weeks we’re exploring the topic of psychology in colour. Here’s this week’s article:

Check back for next week’s article “Color in Branding – What Does it Say About the Industry?”.

At the beginning of February we announced that we were working on a website re-design for our client, Live Splendidly!  We’ve been hard at it for the past few weeks and the website’s now launched and live! Our client is super pleased with the outcome, thinks it’s a great looking and functional site, and is really proud of it. That makes it all worth it ; )

View live site

It’s never too late to get your business presence online. We offer trendy, functional websites at affordable prices without sacrificing quality. Get in touch at 403-257-7047. We look forward to working with you!

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Read SitePro’s article, 3 Secrets of Creating a Blog Post That Rocks, for great tips to help you with your blog post strategy.