Twitter connects you and your business to the world. It gives everyone the ability to share information and ideas with text, photos or video in the snap of a finger! You can comment on a Tweet and join a relevant conversation. Having a presence on Twitter (or any social media platform for that matter!) can help improve your company’s visibility on the web.

Wanna learn how or develop a deeper understanding of how Twitter works? Visit Twitter Flight School at:

During the spring months we’ve been busy creating new design concepts for small businesses of all varieties. While currently a work in progress, here’s a peek at the Home page of the The Calgary Shrine Centre ( Al-Azhar) website. Our client requests included site features to promote rentals of the Shrine Centre facilities for Weddings, Parties and Conferences, including Bookings, Rental Menus, Rental Pricing and a Photo Gallery.

Visit our blog or Facebook page again soon for a look at the completed version of the site.

If you have an idea or concept for a new site or to freshen up your old one, get in touch at 403-257-7047. We’d love to help you bring your ideas to fruition!

You’re likely aware that video is widely used in today’s web design and social media platforms. Video is used for everything to inform and entertain us. We love to watch and pass video along since it’s so easy to share.

Businesses are getting in on the action too, publishing Animated Explainer Videos that cover just about any topic imaginable. It already has a great presence and will only continue to gain popularity as more and more visitors demand it. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.

Here’s an example of how one of our client’s, Jencor Mortgage, used Animated Explainer Video to grab attention on their website, blog and social media platforms.

Jencor Mortgage

Animated Explainer Video Production Basics

When creating an Explainer video it’s important to:

  1.  Have a solid script to tell your story otherwise your video won’t connect with your target audience.
  2.  Have high-quality voice-over narration to match your visual story; each piece of the animation will
    be matched to the voice-over recording.
  3.  Select and assemble all the animation parts to bring your video to life.
  4.  Add the perfect music track to give your video some texture.

We’ll meet with you to discover your company’s objectives for your video project. Together we’ll develop your storyboard and script, provide voice-over audio, assemble all the individual animated pieces, and add the perfect music selection to enhance your high-quality video.

You too, can inform and captivate your visitors with creative, high-quality business video production. If you have questions or would like to learn more about the video production process, give us a call at 403-257-7047.

 “Excellence is not an act, but a habit”. – Will Durant

Google making big changes to its Search algorithm as it tries to bury fake news from results.

Read full article by Mark Bergen, Bloomberg News, Financial Post  04.25.2017:

We’ve been working with our client, Marilyn Moldowan, for the past couple of months now to develop her new website. Marilyn is a Senior Real Estate Specialist who had a vision to create, and incorporate on her website and YouTube, short web videos outlining the key aspects of her service business for Seniors.

You’re likely aware that video is widely used in today’s web design. You can inform and captivate your visitors with creative, high-quality business video production. For our client, we shot and edited 10 web videos for the Home page of her site. She is super pleased with the outcome, thinks it’s a great looking and functional site, and is really proud of it. To us, that makes it all worth it ; )

View live site

Need a great website with web video to engage your site visitors?

We offer fast production process and turnaround times. Call 403-257-7047 to discuss your project or have all your questions answered.
We look forward to exploring your ideas.

Yes, in today’s business environment of online marketing, if you have a business, you really should have a website. Period. A website is not only a way of reaching more potential customers, but it will help your business gain credibility by virtue of being traceable and accessible over the Internet.

Here at Simply Effective we’re currently in the process of doing a website re-design for our client, Bergh Tatomir & Associates.

It never hurts to freshen up a site that’s been around for awhile! The key is to ensure that the core message being communicated, especially if successful, remains in tact. Together, along with our client, we are creating a website that speaks specifically to their target audience…a bold, new, fresh look…one that stands out from the rest.

Our client requested that their site be easy to navigate, quick and functional, and ready to launch within several weeks. To see the finished product, view the site at

Get in touch if you’re thinking about a website for your business or giving your existing site a facelift. Call 403-257-7047. We’d be happy to answer any questions or discuss any design ideas you might have.