During the summer months we were busy creating a new design concept for The Calgary Shrine Event Centre. Our client requests included site features to promote rentals of the Shrine Centre facilities for Weddings, Bridal Showers, Rehearsal Dinners, Birthdays, Anniversaries, Retirements, Outdoor BBQ, Corporate, and Community & Fundraising events. While currently a work in progress, here’s a peek at the Home page of their new website.

Visit our blog or Facebook page again soon for a look at the completed version of the site.

If you have an idea or concept for a new site or to freshen up your old one, get in touch at 403-257-7047. We’d love to help you bring your ideas to life!

thanksgivingOh my gosh – time sure is flying by at a break neck pace. It’s hard to believe it’s been a year already since our homes were filled with family and friends for a festive meal and to give thanks for the blessings in our lives. This weekend we do it all over again.

Simply Effective wishes everyone a safe and wonderful Thanksgiving weekend!

“Love wholeheartedly, be surprised, give thanks and praise…then you will discover the fullness of your life.”

– Brother David Steindl-Rast

If it’s been well over a year since your WordPress website was launched and has been operational, it’s likely time for a security & performance cleanup/tune-up!

Even if you’ve completely overlooked your Dashboard (back end database of your site) and have done next to nothing, it’s never too late for improvements! That said, taking good care of the back end of your site can have a big impact on site performance and is critical to keeping your site secure.

If you’d rather spend your time running your business and attracting new clients rather than spending your time on site maintenance, we can help! We’ll update your Dashboard for you:

– Update your WordPress to the Latest Version
– Delete Spam & Comments
– Update Sidebar Menu Items
– Empty WordPress Trash Can
– Empty WordPress Deleted Posts/Drafts
– Delete Old Themes (keeping the latest WordPress default theme installed as your backup)
– Deactivate and Delete Unwanted Plugins
– Remove Unwanted Widgets
– Delete Unused Resized Images
– Change the Footer
– Restore Backup
– All Which Improve Security & Performance

We’ll help to ensure your website is running on the latest version of WordPress so that you can benefit from all the latest features, fixes and improvements that WordPress has to offer. Just give us a shout at your convenience!


Did you know that a sizeable percentage of small business owners still don’t have websites? If you’re one of those businesses, here are 5 reasons why you still need a website in 2017 and beyond…


Don’t miss out! Call 403-257-7047 to find out about getting your custom business site launched in the very near future 😉

That’s right! We’re currently working on another new website. As mentioned lately here at Simply Effective, we always have a number of websites on the go – brand new – re-designs – updates. We would like to share our latest Home page design created for our client, Sharon Worth – Singer ~ Songwriter. Check back soon for a link to the finished product ; )

We’d be happy to come up with a creative design for your business that’s within your budget, without sacrificing quality.
Give us a shout at your convenience!

Did you know that one of the most visited pages on your website is your About page?

It’s the perfect opportunity to connect with your site visitors and potential customers. A chance to share your mission, your values, and about how your product or service was developed. You definitely don’t want to underestimate the importance of this key page on your site.

Read this well written article to get some valuable tips for writing an effective and unique About page that tells your story.

How to Write a Creative, Engaging About Page for Your Business or Presence Online



Further to last week’s post about Search Engine Optimization (SEO), one of the points made referred to keywords, “50% of search queries that are made have at least 4 or more words.”

This week’s article, Why You Should Target Topics, Not Keywords, discusses how the way we search is changing with the influx of all the new devices. For example, Andy Crestodina of Orbit Media, suggests that “one important way that Google is changing for its users’ changing queries is that it’s becoming more semantic vs. keyword-oriented”, meaning that Google will be looking for related meanings, not just related keywords.

The article is definitely detailed, but worth the read!


Here at Simply Effective we specialize in WordPress installation/customization. WordPress is actually already technically quite a good platform for SEO and comes ready to embrace search engines. Its features and functions guide a search engine through the pages, posts and categories to help the search engine crawl your site from page to page and gather the information it needs to include your site within its database. That said, it doesn’t mean you can’t improve it further with a few tweaks here and there!

Content is still king when it comes to search engines! The words, the content, the material in your site that explains, shares, informs and educates your site visitors is the content search engines digest. While moving through your site a search engine gathers content and information by evaluating the words, giving credit to certain words and combinations of words. Words found within your pages are compared to words found within your links and titles. Good navigational links to the various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Search Engine Optimization (SEO) can still be a little daunting with all it’s rules that change periodically. The article, 16 SEO FAQs We Still Struggle to Understand, is a great overview to help us understand how to make a few basic improvements to this important aspect of our websites.