Blog - Simply Effective Web Design

How to Use Stock Photos in Marketing (Dos & Don’ts)

“It may take some time to search for the image your target audience instantly relates to – but in the end, the extra effort you put in will be worthwhile.” — Amos Struck, in Featured Marketing Writing/Content

Sometimes it’s tempting to use any image, or the first one you find on a stock site just to have one, but it’s critical to choose your images with purpose. Human beings are visual creatures and high resolution images — meaning crisp, clear, and relevant — can bring your products and services to life and boost your website visitor’s overall user experience. Beautiful images enhance web copy and will resonate and stick with visitors much longer.

Read How to Use Stock Photos in Marketing (Dos & Don’ts) for some great insight about choosing and using stock images.

https://bit.ly/3kkAq7i

How Easy is it to Run an Online Business?

“For many, starting their own business has been a childhood dream. One where they develop their own product, market and sell it, and make a profit over it. But starting and operating a business can be taxing and overwhelming. However, with the age of digital commerce upon us, running an online business is a highly viable option and one that you should not ignore. It still has the stressors and risks that come with being a business owner but digital functions can make the operations a lot easier.” – Meryl D’Sa for SiteProNews

If you’re ready to go online, read on to discover more: https://bit.ly/2VebK5x

Another website redesign launch coming soon

Success with Horses is in the works…check back for live site.

If you need a new site, site revision, any changes, updates or adjustments, or if you have any hosting issues, please get in touch at 403-257-7047.

5 Mistakes New eCommerce Entrepreneurs Make

Starting an e-commerce business can be incredibly exciting, but with the unlimited number of tasks to address and the sense of urgency to get up and running, there can be many pitfalls along the way. Below are 5 common mistakes new e-commerce business owners can make:

1. Low-quality website design
2. Bad customer service
3. Not having a social media presence
4. Lack of payment and delivery options
5. Undefined target audience

It’s so important to pay attention to details. Learn more about these 5 typical mistakes https://bit.ly/3i8pNmV

By Steven Ridzyowski in Branding Ecommerce Marketing for SiteProNews

2019 Canada’s Internet Factbook

Click the link for some interesting Internet stats: https://www.cira.ca/resources/corporate/factbook/canadas-internet-factbook-2019

Another Canada Day is virtually right around the corner

What are we celebrating anyway?

Canada Day celebrates the birthday of Canada. On July 1, 1867 Canada became a new federation with its own constitution by signing the Constitution Act – formerly known as the British North America Act.

This year we should take a moment to appreciate our country and the unity and strength we have shown during the COVID-19 pandemic. While there have been serious social and economic costs, our adherence to the restrictions put in place have made a difference. Let’s keep it going…

Happy Birthday Canada!

We’ve just launched another new site

At Simply Effective work continues on during these uncertain times. We’re here to help and to make sure your websites are up and running. If you need any changes, updates or adjustments, or if you have any hosting issues, please get in touch.

In the meantime, we have launched our latest new website for Ken Eddy Seminars.com

Ken has over three decades of real estate sales experience with RE/MAX, has authored numerous books offering a perceptive insight into what it takes to succeed in the real estate industry, and as a keynote speaker, Ken has presented nationally and internationally.

Check out Ken’s new website:

10 Best Tips for Social Media Photos

Common factors that can help your images get better responses:

1. Brand your Images with a Consistent Style and Theme
2. Use Captions
3. Use Image Editing Software
4. Size Your Image According to the Platform
5. Follow Trends
6. Add Text to Your Images
7. Optimize Your Images for SmartPhones
8. Use Natural Frames
9. Avoid Placing Your Subject Right in the Center
10. Focus on Contrasting Colors