“A well-designed website can significantly impact your business success in tangible ways like increased sales and business leads … it’s the details that lead to how your users will perceive and interact with your brand.”
“a website will always be recommended and essential for success”
You want your website to look professional. You want your website to function well to optimize the site visitor’s experience and facilitate purchases. You want to use colours and fonts that reflect your brand. You want to use images that portray the kind of work you do. Overall, you want your website to attract and retain customers.
Colours & design features appeal to our instincts or desires. The basics of colour psychology can help you “create context, evoke specific associations from your visitor, and convey a particular message”.
Check out this fantastic infographic to learn more about how colour psychology is extremely powerful in reaching your target customers.
“Even though blogging is not a new trend, its popularity is still growing. It is almost a requirement to have a blog on your website. It is a free source of information, and people love it.”
Here are 7 top tips for promoting your blog:
Use the Power of Videos – more engaging and interesting than an article
Upgrade Your Old Content – update your old articles with new information
Use LinkedIn – represents a source of valuable business connections
Guest Posting – excellent way to build a network of valuable connections
Focus on Data-Driven Content – main goal of data-driven content is to create returning customers
A Simple Newsletter Still Works – make it simple and get straight to the point
Speak to the Customers In-Person – find engaging and interactive ways to share information
It’s key that website ‘responsiveness’ is at the forefront of design since multi-screen use is common with most of your customers and potential customers these days. You want to be ready to connect with them on screens of all types and sizes.
What Makes a Website Responsive?
Basically, a responsive website design means a flexible layout that enables a website to automatically adjust according to the device screen size it is being viewed on. A responsive site takes a standard desktop website and instructs the laptop, iPad/tablet or mobile device on how to display it properly. This doesn’t mean that the same view of the website is displayed on each screen you’re using, but that your website page should adapt to ensure that it is readable and usable on all devices. This means that your website will look great on any screen.
What colours & design features appeal to your instincts or desires?!
Your website should be a reflection of your business’s unique personality to attract the right customers to your business and to make your company easier to remember. If you have an idea or concept for your website and need help pulling it all together, feel free to contact us. We’d be delighted to work with you to bring your vision alive. Give us a shout at 403-257-7047.
Check out this cool infographic to learn more about why website colours are important https://bit.ly/3ry515S