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This is a place to drop by when you have a minute. A place to come for Simply Effective news and updates about our services, what we’ve been up to lately, and much more…

If you’d like to talk to us about a FREE, no obligation quote for your website design or re-design project, social media networking, or a multimedia marketing idea you have, get in touch by using one of the methods on our contact page. We look forward to working with you.

Google making big changes to its Search algorithm as it tries to bury fake news from results.

Read full article by Mark Bergen, Bloomberg News, Financial Post  04.25.2017:

We’ve been working with our client, Marilyn Moldowan, for the past couple of months now to develop her new website. Marilyn is a Senior Real Estate Specialist who had a vision to create, and incorporate on her website and YouTube, short web videos outlining the key aspects of her service business for Seniors.

You’re likely aware that video is widely used in today’s web design. You can inform and captivate your visitors with creative, high-quality business video production. For our client, we shot and edited 10 web videos for the Home page of her site. She is super pleased with the outcome, thinks it’s a great looking and functional site, and is really proud of it. To us, that makes it all worth it ; )

View live site

Need a great website with web video to engage your site visitors?

We offer fast production process and turnaround times. Call 403-257-7047 to discuss your project or have all your questions answered.
We look forward to exploring your ideas.

Yes, in today’s business environment of online marketing, if you have a business, you really should have a website. Period. A website is not only a way of reaching more potential customers, but it will help your business gain credibility by virtue of being traceable and accessible over the Internet.

Here at Simply Effective we’re currently in the process of doing a website re-design for our client, Bergh Tatomir & Associates.

It never hurts to freshen up a site that’s been around for awhile! The key is to ensure that the core message being communicated, especially if successful, remains in tact. Together, along with our client, we are creating a website that speaks specifically to their target audience…a bold, new, fresh look…one that stands out from the rest.

Our client requested that their site be easy to navigate, quick and functional, and ready to launch within several weeks. To see the finished product, view the site at

Get in touch if you’re thinking about a website for your business or giving your existing site a facelift. Call 403-257-7047. We’d be happy to answer any questions or discuss any design ideas you might have.

Website trends come and go just like any other trends. It can be hard to stay on top of the ever-changing trends and developments. Our philosophy is to create uncluttered, minimalist-styled site designs that are current, but with no over-the-top use of trends. Simple, effective sites are all about streamlining design.

Read 8 Outdated Web Design Trends to Kick to the Curb for some of the latest web design trends that are on their way out!

8 Outdated Web Design Trends to Kick to the Curb

“Growing your career or a business is an evolution — not a revolution.”  – Ryan Alovis

Happy Spring!

Simply Effective will be enjoying shorter hours for the next week.

We’re away from the office from March 21 – March 30 inclusive. We will be resuming regular business hours Monday April 3.

That said, don’t hesitate to contact us if you have questions about an upcoming web project, would like some advice about social media, setting up a mobile phone app, or if you just simply need some information. We’ll be checking in daily and are glad to help! Please call the office at 403-257-7047 and leave a message or email and we’ll get back to you as soon as possible.

“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”
–Johann Wolfgang von Goethe

Colour psychology is the science of how colour affects human behaviour and how it can have a powerful psychological impact on people’s decisions. For the next couple of weeks we’re exploring the topic of psychology in colour. Here’s this week’s article:

Check back for next week’s article “Color in Branding – What Does it Say About the Industry?”.

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