About Social Media
1.71 billion Monthly Active Users Worldwide
It’s hard to believe, but Facebook is now 11 years old. As most of us are aware, Facebook is the largest and most active of all the social networks with extremely high usage and it’s still growing!
On Facebook, you can share basic information about your business, share pictures and videos from your business, highlight
upcoming events, and even provide customer support.
Facebook can be an awesome low-cost marketing strategy – a way to promote your business and launch new products. Using other marketing options would cost thousands of dollars, but on Facebook only a fraction of the cost. This makes it an ideal platform for small to medium-sized businesses with a limited marketing budget.
What does your business Facebook page set-up look like?
Does your profile information and cover photo represent your company or have you taken a vacation photo and plugged that in because you’re really unclear what image to use, let alone what size the image should be or how to size it.
Content is still King!
The words, the content, the material in your posts that explain, share, inform and educate your site visitors are what drive social media. Regularly write about things and post high quality images or videos that your customers will find interesting.
Are your posts doing their job or does your business page just include quick posts about where you went for lunch and with who, or are they just a re-post of someone else’s inspirational musings? Bottom line – neither of these should be part of your business Facebook page.
300 million Monthly Active Users Worldwide
I know you already Connect, Friend, Tweet and Follow so why do you need Google Plus too?
One big reason – Google Plus is owned and operated by Google!
Because the search giant owns this social media network, you’re better off using it. It can impact how well your site does in the organic search results, that is, getting ranked/indexed by Google. So, bottom line…if you are trying to optimize your Google presence you need to create a Google+ business profile.
You create new business opportunities across all of Google’s products.
Google also owns Google Search, YouTube, Google Maps, Gmail, Gchat, Calendar, Chrome and Android. Google Plus is integrated into all of these products so establishing a Google+ presence is definitely a no-brainer.
313 million Monthly Active Users Worldwide
Twitter operates in real time and is a way to keep your followers up to date with current information about your business. With Twitter you only have 140 characters to get your point across. Good or bad this allows you to make your point quickly and succinctly. You can join trends with the simple use of a hash tag and increase brand awareness with ad images or video with
an easy click.
88% of Twitter users are on mobile and 500 million tweets are posted each day…that’s a long reach!
Tweeting about new product launches or monthly specials can encourage your followers to find out more about you. Tweeting about your company and employees gives followers a sense that your business is more than just a supplier of goods or services. And, what a great way to lead followers back to your website, leading to potential sales.
LinkedIn is one of the older social networks. It is more of a professional social site that dominates the professional social
network segment. It is really the best platform to provide industry professionals, colleges and potential clients with
information about who you are and what you’re up to. No business should be without it, especially if you are in need of
like-minded professionals to fill job positions with your firm.
Today LinkedIn is going strong having survived changes in technology and other challenges along the way.
For other interesting social network user counts such as Instagram, Skype, Tumblr and Snapchat visit Statista.
Isn’t it time to consider using social networking in your marketing mix!
*Statistics by Statista – Leading social networks worldwide as of September 2016
..For reference, virtually every network agrees that an active user is one who took some action within the past month.